Disruption means designing better, ensuring resource efficiency and reducing waste; pricing inputs correctly (especially those sourced from nature); decoupling profit from production (through new business models) and being transparent about what and how much resources are used and where they have come from.

Disrupting means moving from linear to circular, eliminating waste and pollution, keeping products and materials in use and producing in a way that restores and regenerates natural systems.

DIsrupting means restoring and regenerating areas and communities; providing fair and just access to resources; ensuring a much greater level of transparency over resource use, (accounting for all impacts), tracing supply chains and delivering on deeper engagement and respect for local communities, valuing their creativity and knowledge.